Media Kit

Brand Guidelines & Assets

Everything you need to represent 42 Security consistently across all media and communications.

About the Brand

Brand Essence

42 Security is a boutique cybersecurity advisory that helps startups, VCs, and growing businesses make smart security decisions. Our name draws inspiration from Douglas Adams' iconic answer to 'the ultimate question' — a nod to our belief that good security advice requires both expertise and honest perspective.

We position ourselves as the trusted voice in security — honest advisors, not vendors. Our visual identity reflects this: professional yet approachable, expert yet human.

Brand Voice

Direct Expert Approachable Honest

Target Audience

Startups Venture Capital Growing Businesses

Logo Variations

Our Mark

Our logo comes in several variations to ensure flexibility across different contexts and applications.

Primary Logo

42SECURITY

Monogram

42 S 42 S 42 S

Download Assets

Download Brand Assets

Get our logos, brand guidelines, and media assets in various formats.

Primary Logo

The full 42 | SECU / RITY lockup. Use this as the default logo wherever possible.

Light variant

Dark text, transparent background. For light surfaces.

SVG PNG PNG @2x

Dark variant

Light text on dark background. For dark surfaces.

SVG PNG PNG @2x

Monogram

The compact 42S mark. Use for small sizes, favicons, avatars, and social media profile images.

Light variant

Dark text, transparent background. For light surfaces.

SVG PNG PNG @2x

Dark variant

Light text on dark background. For dark surfaces.

SVG PNG PNG @2x

Dark Background Versions

Inverted Logo

Use these versions when placing the logo on dark backgrounds.

42SECURITY

Color Palette

Our Colors

Our color palette is intentionally minimal: monochromatic grays for sophistication, with a warm terracotta accent for energy and approachability.

Primary Colors

Ink 950

#09090b

Ink 900

#18181b

Rust 500

#e6673f

Rust 600

#d44d29

Neutral Colors

Ink 50

#fafafa

Ink 100

#f4f4f5

Ink 200

#e4e4e7

Ink 400

#a1a1aa

Ink 500

#71717a

Ink 700

#3f3f46

Typography

Type System

Our typography combines editorial elegance with technical precision.

Display / Headlines

Instrument Serif

Used for headlines and display text

Aa Bb Cc

Honest security advice. No agenda.

Body Text

Satoshi

Used for body copy and UI elements

Aa Bb Cc

We help startups, VCs, and growing businesses make smart security decisions. No products to sell, no fear tactics — just trusted guidance.

Monospace

IBM Plex Mono

Used for code, technical elements, and accents

Aa Bb Cc

initializing_security_protocols...

Usage Guidelines

Do's & Don'ts

Do

Use the logo with adequate clear space around it
Use the dark version on dark backgrounds
Maintain the original aspect ratio
Use monogram for small sizes or favicons
Refer to us as '42 Security' (with the space)

Don't

Stretch or distort the logo
Change the logo colors arbitrarily
Add effects like shadows or gradients
Place the logo on busy backgrounds
Rotate or apply perspective to the logo

Boilerplate

About 42 Security

Short (50 words)

42 Security is a boutique cybersecurity advisory helping startups, VCs, and growing businesses make smart security decisions. We provide honest guidance with no products to sell and no agenda — just trusted advice from experienced professionals. Honest security advice. No agenda.

Long (100 words)

42 Security is a boutique cybersecurity advisory serving startups, venture capital firms, and growing businesses who need trusted security guidance without the vendor agenda. We provide strategic security advisory for founders and investors, honest product feedback, and ongoing security partnerships. When we recommend tools, it's because they're right for you — not because of what we earn. Our team has deep experience in offensive security, application security, and building security programs from scratch. We believe in honesty over comfort, clarity over complexity, and partnership over transactions. 42 Security: the honest voice in security.

Questions about brand usage?

If you need assets in different formats or have questions about how to use our brand, we're happy to help.

Let's Talk